Marketing Solutions for Higher Education.
As college communications have changed, we have kept pace with these changes and even blazed a few trails. Employing state-of-the-art technology, our creative team designs marketing materials that have a fresh approach without losing sight of the essentials of college marketing.
We typically work with about thirty college clients annually, many of which we’ve been working with for years. You’ll be guaranteed to receive highly personalized service. You can feel confident that your questions will be answered and your concerns addressed quickly. Our creative team consists of only full-time marketing professionals who are on-staff, and therefore, available to you at any time.
Corcorans has solutions for your institution in areas such as:
- Focus-Group Research to identify the features and benefits your marketing communications should make known.
- Marketing Strategies to help you segment your market and target key audiences.
- Publications Audit to pinpoint strengths and needed improvements in your current program.
- Institutional Identity Program, including logo development and campuswide graphic standards.
- Annual Marketing Reviews to guarantee that your needs continue to be met.
- Design, for attractive and attention-engaging graphic layouts in your printed materials.
- Writing that presents a cogent and convincing telling of your story.
- Photography, capturing vivid images of your students and the events that highlight life on your campus.
- Print Production to ensure superior quality in your finished materials. Unique personalized printing options individualize publications to your audience.
- Website development for an electronic means of presenting your message.
- Collateral Advertising, including multimedia discs, screensavers, newspaper and magazine ads, and display materials.
- Cross-Media marketing campaign integration.