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Are Paper Textbooks on Their Way Out?
0It seems that in this day and age, everything we see on a daily basis has a digital option. As higher education professionals have seen in the past few years, textbooks are moving toward digital platforms. Capabilities and Benefits of Digital Textbooks As college students …
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Corcoran Cross-Media Marketing
Technology seems to change just as fast as we can get used to it. As marketers, we are always trying to stay up on the latest technologies so we can reach consumers through as many channels as possible. We do this to increase response rates …
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Corcoran Communications Takes Home Prestigious Honors
On February 25, 2012, The American Advertising Federation: Cedar Rapids-Iowa City held it’s 44th annual ADDYs awards gala where Corcoran Communications took home several prestigious high honors. The College of the Ozarks Viewbook won the Judges Choice Award, Best of Category Award (Collateral Material) and …
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